Managing your brand on social media can be incredibly time consuming when you are reaching a user base of nearly 3 billion people. Luckily, there are many tools that can help you save time when it comes to running your social accounts. Below are 5 of our favourite social media management apps for professionals, as well as the benefits they provide.
Hootsuite: Hootsuite is the perfect app to manage multiple profiles on a variety of platforms- from Facebook and Instagram to LinkedIn and Pinterest. The platform has a strong user base in both the personal and professional world. With an easy-to-navigate UI, it will not take long to get up and running with Hootsuite.
Buffer: This is one of the most popular social media management platforms around. It allows users to publish on Twitter, Facebook, Google+, LinkedIn, Youtube and App.net all from one interface. Buffer also allows users to schedule social media posts in advanced, so users don’t have to worry about writing and uploading posts at specific times.
Social Oomph: Social Oomph is a robust social media management tool that allows users to manage multiple accounts on Facebook, Twitter and LinkedIn. It has a calendar feature that allows users to schedule posts and tweets for specific times throughout the week or month. Users can also do bulk uploads without having to go into each of their accounts individually.
Mastodon: Mastodon is a decentralized Twitter network that allows users to reach their followers through multiple channels. The social media management tool allows users to post on Twitter, Facebook, Youtube, Tumblr and Reddit. Users can also follow people who don’t have a mastodon account too.
CoSchedule: CoSchedule is a powerful social media management platform that allows you to schedule posts in advance so you can focus on the things you do best. The primary benefit of CoSchedule is that it allows a social media manager to manage multiple accounts from one interface. The web app looks similar to Hootsuite, but deals with scheduling posts rather than publishing them.
Summary: It’s important to remember that you can reap the benefits of these great tools by simply using a Gmail account and setting up an email address on each social media platform you use. By doing this, you won’t be wasting time managing your profiles in different places.